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Be Car Care Aware

Be Car Care Aware is a consumer education campaign about the benefits of regular vehicle care, maintenance and repair. The campaign’s goal is to build awareness and knowledge to prepare consumers to make sensible decisions about their vehicles. Built around three key message areas of dependability and safety, protecting the environment and enhancing and maintaining vehicle value, the campaign is spearheaded by Car Care Canada.

Building Awareness and Knowledge

The goals of the campaign are to build awareness and knowledge to prepare consumers to make sensible decisions about their vehicles. As awareness builds, consumers will take action, thus reducing vehicle neglect. Reversing unperformed maintenance will benefit consumers by increasing their vehicle dependability and longevity, as well as maintaining or increasing the value of their vehicle. It will also conserve energy, improve highway safety and benefit the environment by lowering greenhouse gas emissions.